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InventHelp® Partnership with Electronic Retailing Association
InventHelp has signed an exclusive partnership with The Electronic Retailing Association (ERA) to host the InventHelp-INPEX® New Product Showcase at the 2009 ERA D2C Convention in Las Vegas, September 13-15. The New Product Showcase is a part of the larger 2009 ERA D2C Convention, billed as the only trade show dedicated to direct response retail sales on TV, radio and online. The event will feature more than 2,500 attendees, with pre-registration to the 2009 show up 50% over last year.
The ERA is the leading trade association for companies who use direct-to-consumer marketing to sell products. Direct response has become a major $300 billion form of marketing in the U.S. Advertisers use infomercials and commercials to reach customers directly, and in turn have viewers pick up the phone to order, sometimes in seconds. ERA members are responsible for producing or distributing many popular and well-known products like The Snuggie™, P90X®, Oxiclean®, Bowflex®, Tony Little's Ab Isolator®, Total Gym®, MagicJack™ and Topsy Turvy® to name a few.
The partnership calls for InventHelp to be the organizer and provider of inventors for the New Product Showcase. For many years, the New Product Showcase has been a main attraction on the show floor, providing ERA members a first look at inventors' new products and inventions. Inventors will also have the chance to present their products directly to marketers in a two minute "pitch session" on the show floor, with the top two products being featured in a pitchmen duel.
The pitch sessions will include some of the largest direct response television companies including Guthy-Renker® and QVC. Guthy-Renker®, whose annual sales are in excess of $1.5 billion, originally launched as an infomercial production studio. The company is responsible for such popular products as Proactiv® Solution, Winsor Pilates, and The Wen® Healthy Hair Care System. QVC began its operations in 1986 and now broadcasts live 24 hours a day, 364 days a year, and introduces over 1600 products every week to viewers in 87 million homes across the United States.
InventHelp is proud to partner with the ERA, an organization which represents 450 companies in 45 countries. If you have a patented prototype or finished product that you would like to try to present to TV and other direct response marketers, call InventHelp today at (412) 288-2136 x4159. There is still time to be a part of the ERA's 2009 annual convention.
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