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World Business Review Selects InventHelp® as Invention Industry Expert

InventHelp's Robert Susa will participate in a televised Q&A session
scheduled to air on CNBC on Sunday, December 10th at 3:00 pm EST

What do companies like Apple Computer, Inc., Coca-Cola and InventHelp® have in common? They've each been selected as experts and leaders in their respective fields by the television series World Business Review.

World Business Review (WBR) is a television news magazine that airs on both CNBC and Bravo. It discusses business and technology, and presents segments about specific companies, with supporting material from field reports.

Recently, WBR contacted Robert Susa, Director of Sales and Marketing for InventHelp®, because they were working on a story about innovation and heard about the "The Invent Help People."

"They felt we were a good company performing a good service," Susa said. "Our goal in being on the show was to educate inventors about us and to differentiate ourselves from other competitors through our honest approach to the invention business."

Hosted by General Norman Schwarzkopf, the weekly series is among the longest running programs utilizing the newsmagazine format. General Schwarzkopf is best known for his service as Commander in Chief, United States Central Command and Commander of Operations Desert Shield and Desert Storm.

WBR features on-location field footage illustrating business strategies and technology in their application. The WBR field-shoot crew visited InventHelp's corporate headquarters in Pittsburgh in mid-September. In October, Susa traveled to Florida to speak with the General about InventHelp® and the invention industry in more detail.

During their discussion, the General pointed out that two-thirds of new inventions come from individual inventors, leading many companies to look outside of the box for new invention ideas. He asked Susa what types of challenges inventors face.

"Many companies adhere to the 'not invented here' mindset – which means if they didn't invent it, it's not worth producing," Susa replied. "It's really hard to get a company just to look at an invention, much less review it in confidence. At InventHelp®, we have a databank of companies that have agreed to review our clients' inventions in confidence."

General Schwarzkopf and Susa also discussed how becoming involved with InventHelp® is beneficial for companies as well. "We can be a low-cost source of innovation for your company," Susa said. "We can match your areas of interest with inventions that fit those categories, and this way we can complement your R&D, and hopefully, give you something that can add to your product line."

When asked about controversy relating to the invention industry and why InventHelp® is different, Susa replied, "I would have to say it's our people. We have a staff of committed, dedicated people with a lot of experience in the business. We also have INPEX®, America's Largest Invention Trade Show featuring the INPEX® Inventor's University™, which helps to educate inventors on the reality of the invention business. We let inventors know up front that the invention business is high risk and our policy is to tell the truth. We teach our sales people that policy and if they don't do that, they can't work for us. I don't think the other companies share that same commitment."

The General wondered what's to come for the invention industry in the future. "With TV shows like American Inventor and Everyday Edisons, I think the invention business will continue to grow," Susa said. "It seems like the American public is fascinated with inventions. I believe that this may persuade companies to see the American inventor, the garage tinkerer, as a great source of innovation in the future."

As stated above, the World Business Review program featuring InventHelp® is scheduled to air on Sunday, December 10th at 3:00 PM (eastern time) on CNBC. During this segment, InventHelp's Robert Susa will be participating in a question and answer session with General Schwarzkopf on various invention industry-related topics.

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